Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
256 full colour pages / Printed and bound in the England / ISBN 9780993540035
For new designers, the title offers beneficial insight gained from Malinic's decade-plus as a freelance designer and art-director, while for more experienced creatives it's an inspiring collection of thoughts and ideas about how to make it in today's fast-paced creative industry.
Julia Sagar - Creative Bloq
As a source of inspiration, this book is awesome and would fully be worth buying for that alone – but that's just where it starts. There's a stupid amount of incredibly crafted and varied work in here (I assume he doesn't sleep), something to get you fired up for almost every type of project BUT the crucial thing is...that's all just bonus. Its true worth is in the insights and creative philosophies gleaned from a long career and its many inherent challenges. That's the kind of valuable and, more importantly, applicable knowledge that takes years to figure out on your own. Those lessons are the gold-dust that everyone else seems to shy away from in these kinds of books, much to my frustration. Full respect to Radim for being so open and generous. Get involved!
Greg - Amazon Review