Radim Malinic is a creative director and graphic designer based in South West London, working under the name Brand Nu™. Taking a multidisciplinary approach, he works across art/creative direction, digital illustration, typography and music video direction to form a practice based around positivity, message and meaning.

On an international level, Radim’s work has become renowned for its skill and vibrance, and has won numerous awards. As well as working to help big clients succeed in their business goals, he helps smaller businesses and start-ups get off the ground with the same level of beautifully delivered branding he would give big-budget briefs.

The non-profits and charities Radim has worked with include
The United States Agency for International Development (USAID), the World Wide Fund for Nature (WWF) and Little Big Africa, a Ugandan charity bringing water to remote village communities. Whatever the project, Radim’s central belief is to help his client achieve their objective by delivering the best work possible.

Personal projects Radim has worked on over the years have seen him experiment with print techniques and materials to work with homewares, stationery and fashion accessories; all with a focus on sustainability. A number of these products have been sold through his online store November Universe.

When he’s not thinking about design (and often when he is), Radim is passionate about music, and in the summer of 2015 released a four track EP made with samples recorded in Uganda in collaboration with BLK MRKS. He has spoken at a number of conferences to outline his ideas about self-development and the need for people to stay forever curious. Book of Ideas is his fourth self-published book.